Guides

How to find viral hooks for your niche (with proof)

A practical method to see which opening lines are working in your niche right now, and how to adapt them.

TikTok engagement rate: how it's calculated and what's good

Engagement by views vs. by followers, when to use each, and a benchmark scale.

How much a UGC video costs and what goes into the price

Production, extra hooks, usage rights, whitelisting and exclusivity: how the price is built.