How much a UGC video costs and what goes into the price
Production, extra hooks, usage rights, whitelisting and exclusivity: how the price is built.
Production
The starting point is the video itself: it depends on length and the creator's experience.
What moves the price most
- Usage rights: posting organically is not the same as running the video as paid ads for 12 months.
- Whitelisting / Spark Ads: running ads from the creator's account costs more.
- Exclusivity: if the creator can't work with your competitors, you pay for it.
- Extra hooks and raw footage: multiply the creative tests you can run from a single shoot.
Posting on their account
If they also post it on their profile, add a line based on the expected reach.
Check whether a creator’s price makes sense with the [UGC cost per view calculator](/tools/ugc-cost-per-view-calculator).