UGC cost per view calculator
Enter a creator’s price and their usual views. See what you pay per 1,000 views, next to your ads.
$
For all the videos
Median of recent videos, not their best one
$
What 1,000 ad impressions cost you. Optional
You’d pay per 1,000 views
$12.00
For about 25K views in total.
This creator$12.00
Your ads$8.00
This creator costs 1.5× your ads per view. Worth it only if their audience is a much better fit, or you also get the video for ads.
Good to know
- Which views should I use?
- The creator’s median views on recent videos, not their best one. One viral post makes an account look cheaper than it is.
- What’s a good cost per 1,000 views?
- Compare it with what your paid ads cost per 1,000 impressions (CPM). If the creator is cheaper and their audience fits, it’s usually worth testing.
- Does it include usage rights?
- No. If you also run the video as an ad, add the usage fee to the price.