What goes in a UGC brief?

The goal, who the video is for, the one message to land, a few hook options, what must be shown, what to avoid and the deliverables.

Can I edit the brief?

Yes. Copy it as plain text and adjust anything before you send it.

Yes, a few briefs a day with no sign-up.

Goal: Get students to try Habitly’s free 7-day plan.
Audience: University students who want better routines but quit habit apps fast.
Key message: Habitly makes a streak feel good enough to keep, in under a minute a day.
Hook options: “I tried every habit app. This is the one I kept.”
“POV: you finally have a morning routine”
“What 30 days of not breaking a streak looks like”
Must show: Ticking a habit in the app
The streak calendar
Your real morning or study setting
Please avoid: Claims about health results
Mentioning other apps by name
Deliverables: One 20–30 second vertical video
Raw footage