TikTok engagement rate: how it's calculated and what's good
Engagement by views vs. by followers, when to use each, and a benchmark scale.
Two formulas
- By views: (likes + comments + shares + saves) ÷ views. Measures how much a video resonates with the people who watch it.
- By followers: the same interactions ÷ followers. Useful for comparing accounts, but it spikes when a video goes viral outside the community.
What a good rate looks like
On TikTok, by views: below 2% is low, 5–10% is good, and above 18% is exceptional. It's a benchmark, not a rule: educational niches save more and comedy niches share more.
For accounts, use the median
Calculate the rate for the last 20–30 videos and take the median: a single viral hit skews the average.
See how this week’s fastest-growing videos compare on the [TikTok trends page](/trends/tiktok).